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2017 has been dubbed ‘the year of video marketing’. More and more businesses have been turning to video marketing to reach new audiences with favourable results. In addition, video is no longer only confined to YouTube, but has made its way onto other popular platforms like Snapchat, Facebook, Twitter and Instagram too! With one third […]
Social media marketing is one of most recent, and at the same time, least understood methods out there. It’s the top marketing avenue that small businesses cite as the one that they need help with, and also the one that tops the list of “most important marketing methods”.
Every year you hear about a hundred ways to improve your marketing strategy and increase leads, sales, likes or even gain more conversions. While the same strategy could see your brand succeed year in and year out a couple of years back, that’s simply not going to cut it in 2017.
There’s a lot of articles written, discussions had and infographics made about the powerful influence of colour in defining a brand. But does it actually matter?