How to Market to Millennials on Social Media
May 23, 2017
It’s no doubt that marketing has taken some major twists and turns since the advent of social media. In fact, if you are a company not doing digital, you’re most likely going to lose out on all the buying power that millennials have.
5 Top Tips for a Great Email Campaign
May 3, 2017
Any good marketer knows that connecting to your audience is essential in keeping up good business. Thanks to technology, we no longer need to rely on the post office to get this done, we simply send an email and voila! We instantly connect to different people in our target audience.
Content Marketing in 2017 [infographic]
April 24, 2017
While content marketing is not a new idea, 2016 saw it becoming mainstream and starting to hit its stride as a marketing approach. Despite this growth, very few people seem to understand it.
7 Great Website Design Trends for 2017
Website design & development is constantly evolving, and with smartphones overtaking PCs as the top method of accessing the web, engaging and visual designs are taking front stage.
Why Should I Care About App Design?
March 31, 2017
What your mobile application (app) looks like is the first thing people notice and usually this determines whether they push that download button to engage with your brand or not. With millions of apps available in the market today, how do you get consumers to pick yours? You might think this requires some complicated code and phrases that only people with glasses understand but you’re wrong, the answer lies simply in design.
Building Great Websites that Influence People [infographic]
March 19, 2017
Every day we see thousands of websites that are designed exactly the same way. With the same layout, and the same old approach....
The Importance of Colour Used in Your Brand
March 6, 2017
“Colours are the mother tongue of the subconscious.” – Carl Jung
Why You Need to Embrace Video Marketing in 2017
January 25, 2017
2017 has been dubbed ‘the year of video marketing’. More and more businesses have been turning to video marketing to reach new audiences with favourable results....
12 Simple Steps to a Killer Social Media Strategy
December 25, 2016
Social media marketing is one of most recent, and at the same time, least understood methods out there. It’s the top marketing avenue that small businesses cite as the one that they need help with, and also the one that tops the list of “most important marketing methods”.
5 Ways to Update Your Marketing Strategy in 2017
December 14, 2016
Every year you hear about a hundred ways to improve your marketing strategy and increase leads, sales, likes or even gain more conversions. While the same strategy could see your brand succeed year in and year out a couple of years back, that’s simply not going to cut it in 2017.
5 Reasons Why You Need to Use PPC in 2017
November 25, 2016
Pay-per-click (PPC) advertising first emerged in the mid-1990s and has rapidly evolved into the essential digital advertising channel it is today. PPC advertising is commonly used to direct traffic to a website, by paying for each click the site receives....
Why You Need the 5 P’s of Marketing
November 2, 2016
You have a brilliant idea for a business and have considered the ins and outs of your product/service. You are excited and motivated to make it a success....
Does Colour Matter in Branding?
October 29, 2016
There’s a lot of articles written, discussions had and infographics made about the powerful influence of colour in defining a brand. But does it actually matter?
Creating the Perfect Logo [infographic]
October 15, 2016
What makes a great logo? Well, firstly it doesn’t cost $10. That’s for sure....
5 Ways To Revive Your Social Media
September 28, 2016
So you have a Facebook page and a Twitter account, you’re on LinkedIn… but you have no idea what you are doing and all your social media efforts have failed. Don’t worry, you’re not alone....