A killer marketing strategy is nothing if you aren’t measuring your results. Unfortunately, many marketers forget the importance of analytics in tracking the effectiveness of their campaigns.
If you’re one of the marketers that aren’t quite sure how to track your ROI, not to worry. There are many fantastic (and free) tools like Google Analytics that have been designed to do just that.
Don’t just keep sending those emails out and hoping for the best. Measure what is and isn’t working for your brand by using the checklist below. These small changes could mean big wins (and returns) for your business if you do.