If you have great content and a great ranking on Google, but you’re missing those crucial clicks from organic search, then you’re almost an SEO superstar.
To truly embrace SEO-stardom, you need to pay attention to the data you’re getting (or not getting) through organic search. Your click-through rate (CTR) can significantly impact how and where you rank. In fact, for pages that have a higher than expected CTR, they tend to rank higher in Google search and often have higher conversion rates.
There’s at least 11 ways you can improve your CTR in the infographic below. If applied effectively, there’s no reason why you can’t be number one: