Trends in design come and go. Some flash by quickly while other stick around for a few years. It’s all very unpredictable. Trends don’t usually appear overnight, but take time to develop and are influenced by trends from a variety of other industries. It’s important to keep up with these trends to avoid overusing them or grabbing the opportunity to transform an old trend into something unique and exciting.
Article by Nicole du Toit, Senior Designer and Telita Esterhuizen, Lead Illustrator
In 2016 the design world has seen some great new trends and some older trends coming back with a more refined look.
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Handwritten and Watercolour Typography
A new trend in typography is the handwritten watercolour effect. It is particularly popular with photographers to use for stationery like business cards. This type of typography is the perfect way to add a personal touch to brands that require individuality and it’s perfect for self-marketing. These typefaces are distinctive and unique, giving the impression of a fun and down-to-earth brand.
As we all know, design in every field tends to do a 360, reappearing in cycles, and the 1980s are making a comeback at the moment. Retro-minimalism makes use of stylistic influences of the late 1970s through to the 1990s. Think early PCs, video games and pixel art meets minimalist design- and there you have it. Using abstract ideas and shapes to convey your brand is a hot trend right now, but she insists that you ensure the style fits with your brand before implementing this design style.
Another one of our favourite trends for 2016 is custom illustrations. A business wants to stand out from its competitors and custom illustrations is the best was to create one-of-a-kind material. It’s also the best way to ensure you don’t end up with the same material as your competitor. Dropbox has made this work for them with some playful illustrations to make their site more exciting for the user.
We love how infographics are dominating the marketing and advertising scene. In this age where society gets bombarded with adverts, factual information and opinions, people become lazy to actually pay attention and read what is put in front of them. Infographics are an exciting way to communicate information creatively to your audience, locking their attention for longer.
Less is More
We are advocates of the “less is more” philosophy. Simplicity is key. Busy illustrative designs have been over-used recently and it’s time to simplify. Plain and simple designs with beautiful, carefully-considered typography are a great way to achieve this. It will give designs a cleaner, modern look while captivating audiences.
Which graphic design trends are you loving this year?
Take a look at our cool infographic of these amazing design trends.