How To Successfully Launch a New Product
June 28, 2018Every day, countless new products are launched with the promise of revolutionising a service or industry. Here’s why most of these ideas fail....
Category Archives: Activations
5 Great Non-Digital Marketing Techniques
February 7, 2015We write lots of articles about digital marketing and how great it is (see www.dragonflydigital.co.za/blog), but sometimes a bit of old-school marketing is needed. In fact, our advice is to always approach your marketing from both perspectives to get the best results....
How to Launch a New Product
August 3, 2014Launching a new product can be a difficult task. Everyone would like their baby to go from 0 to massive in the first month, but having success takes a lot of planning and hard work.
6 Brilliant Guerrilla Marketing Campaigns
December 20, 2013Guerrilla marketing is a fantastic way for marketing companies to get creative. Think of the most outlandish thing you could do – and make it happen! Some of the campaigns run recently are pure genius....