Category Archives: Advertising
The Psychology of the Perfect Marketing Video
July 14, 2017Video has really found a place in the marketing sphere in 2017 and there’s not doubt that it’s here to stay! When four times as many people prefer to watch videos than read about a product or service, you know it’s time to jump on the bandwagon.
ICYMI: Storytelling for Business to Business Marketing
June 8, 2017Just in case you missed the annual Madex/Markex Expo, don’t worry, we’ve got you covered.
5 Ways to Update Your Marketing Strategy in 2017
December 14, 2016Every year you hear about a hundred ways to improve your marketing strategy and increase leads, sales, likes or even gain more conversions. While the same strategy could see your brand succeed year in and year out a couple of years back, that’s simply not going to cut it in 2017.
6 Video Marketing Trends That Could be Game Changers [infographic]
August 28, 2016As it becomes more and more apparent that 2016 is the year of the video – with Facebook making a huge push towards video content, Snapchat growing at an astronomical rate, and Instagram introducing video-sharing features – the future of video is an interesting one. How does it affect your marketing and where should you be using video?
The Influence of Language in Marketing
July 7, 2016Language is a powerful weapon, especially in the marketing industry. It has the power to convince consumers and drive sales or it can upset and turn away your customers.
Language in Marketing (INFOGRAPHIC)
July 6, 2016Language is a powerful tool, especially when it comes to marketing. Choose your words wisely to entice your audience.
The Psychology of Colour in Marketing
April 28, 2016We all know colour has a powerful impact on human psychology, especially when it comes to people’s behaviour and decision-making. As many as 93% of buyers are focused on a product’s visual appearance, while 83% base their purchase primarily on colour.
Using Instagram as an Advertising Platform [infographic]
March 28, 2016Are you considering extending your online advertising to Instagram? You should be, with strong growth and effective brand interaction, Instagram is a new and interesting way to reach millenials.
10 Great Minimalist Adverts
January 15, 2016Minimalist design can be incredibly powerful – using simple, clean imagery to create a strong message. We’ve found ten great adverts that demonstrate how effective this can be – and we’re showing them to you in the simplest possible fashion.
10 Critical Emotions That Gets You To Buy [infographic]
September 27, 2015In the world of marketing and advertising, emotion trumps logic. Think about the ads you recall from your childhood....
Wow. How Advertising Makes Us Buy Things [infographic]
August 22, 2015Did you think you were immune to advertising? As it turns out, if you’re a human with a beating hear, you are influenced by advertising.The most interesting part of this infographic is the fact that more advertising plays on our negative emotions than positive ones. Does that mean we’re more controlled by negativity?
13 Hilarious Print Adverts
August 8, 2015These adverts will make you chuckle inside. Plus they’re well-designed....
10 Cool Adverts
May 1, 2015There is nothing common between these adverts – no particular theme or anything useful like that. We just like them and thought you would too! They’re sourced from all over the place.
The Impact of Billboards
March 1, 2015Although we write lots about digital marketing techniques, traditional marketing avenues still have a strong place in the world. Billboards, for example have an extremely high retention rate and can be exceptionally effective when building brand awareness.