The Psychology of the Perfect Marketing VideoJuly 14, 2017
Video has really found a place in the marketing sphere in 2017 and there’s not doubt that it’s here to stay! When four times as many people prefer to watch videos than read about a product or service, you know it’s time to jump on the bandwagon.
ICYMI: Storytelling for Business to Business MarketingJune 8, 2017
Just in case you missed the annual Madex/Markex Expo, don’t worry, we’ve got you covered.
5 Ways to Update Your Marketing Strategy in 2017December 14, 2016
Every year you hear about a hundred ways to improve your marketing strategy and increase leads, sales, likes or even gain more conversions. While the same strategy could see your brand succeed year in and year out a couple of years back, that’s simply not going to cut it in 2017.
6 Video Marketing Trends That Could be Game Changers [infographic]August 28, 2016
As it becomes more and more apparent that 2016 is the year of the video – with Facebook making a huge push towards video content, Snapchat growing at an astronomical rate, and Instagram introducing video-sharing features – the future of video is an interesting one. How does it affect your marketing and where should you be using video?
The Psychology of Colour in MarketingApril 28, 2016
We all know colour has a powerful impact on human psychology, especially when it comes to people’s behaviour and decision-making. As many as 93% of buyers are focused on a product’s visual appearance, while 83% base their purchase primarily on colour.
Using Instagram as an Advertising Platform [infographic]March 28, 2016
10 Critical Emotions That Gets You To Buy [infographic]September 27, 2015
In the world of marketing and advertising, emotion trumps logic. Think about the ads you recall from your childhood....
Wow. How Advertising Makes Us Buy Things [infographic]August 22, 2015
Did you think you were immune to advertising? As it turns out, if you’re a human with a beating hear, you are influenced by advertising.The most interesting part of this infographic is the fact that more advertising plays on our negative emotions than positive ones. Does that mean we’re more controlled by negativity?
The Impact of BillboardsMarch 1, 2015
Although we write lots about digital marketing techniques, traditional marketing avenues still have a strong place in the world. Billboards, for example have an extremely high retention rate and can be exceptionally effective when building brand awareness.