Content marketing is the holy grail of all marketing efforts. Whether you want to increase brand awareness, generate leads, build a social community or seal the deal with a sale; it all starts with a killer content strategy.
Email campaigns and automation are fantastic, low-cost tactics you can use to easily make the most of your marketing. In fact, companies that use automation strategies have reported an increase in revenue within the first 6 months of use.
We’re so lucky to live in a world where marketing doesn’t have to cost an arm and a leg. In fact, if you have a fantastic product or service, access to the internet and a bit of time on your hands, you’re in a great position to increase your brand awareness without breaking the bank.