Content marketing can be a great source for leads, however many marketers struggle with creating strategic and balanced content that keeps their prospects coming back for more. Continue reading “15 Content Marketing Challenges, Solved” »
Did you know blogging can be used for B2B marketing success? Almost 80% of internet users read blogs and, in our books, that’s a lot of potential leads. Continue reading “Use Blogging For B2B Marketing Success” »
Content marketing is one part of the SEO puzzle. A very important part in fact, since over 50% of all traffic comes from organic search....
Content marketing is the holy grail of all marketing efforts. Whether you want to increase brand awareness, generate leads, build a social community or seal the deal with a sale; it all starts with a killer content strategy.
A killer marketing strategy is nothing if you aren’t measuring your results. Unfortunately, many marketers forget the importance of analytics in tracking the effectiveness of their campaigns....
Email campaigns and automation are fantastic, low-cost tactics you can use to easily make the most of your marketing. In fact, companies that use automation strategies have reported an increase in revenue within the first 6 months of use.
We’re so lucky to live in a world where marketing doesn’t have to cost an arm and a leg. In fact, if you have a fantastic product or service, access to the internet and a bit of time on your hands, you’re in a great position to increase your brand awareness without breaking the bank.
Content marketing is powerful but content that converts is like the holy grail most marketers seek but never find.
While content marketing is not a new idea, 2016 saw it becoming mainstream and starting to hit its stride as a marketing approach. Despite this growth, very few people seem to understand it.