How to Choose the Right Font for Your Brand
March 23, 2018
Your font choice is an integral part of your brand strategy. It has a large impact on how your overall brand identity will be perceived.
Interesting Logos with Hidden Messages
April 28, 2016
Have you ever noticed the hidden arrow in the FedEx logo? Or the arrow pointing from A to Z in Amazon’s logo? No? Take a closer look.
15 Brands That Came Back From the Dead
August 4, 2015
Even large, well-known brands go through tough times. The famous story of Apple’s collapse and Steve Jobs coming back to rescue it is immortalised in every Apple-head’s head....
9 Important Graphic Design Trends in 2015
July 5, 2015
As with all marketing and advertising, it’s important to keep up to date with trends in graphic design so your branding doesn’t become old fashioned. These trends are on the increase this year and likely to continue for a while to come.
The Meaning of Colours
May 30, 2015
When creating your brand, you should carefully take into consideration the colours that represent it. With 65 million colours available on your screen, that leaves a lot of choices....
5 Great Non-Digital Marketing Techniques
February 7, 2015
We write lots of articles about digital marketing and how great it is (see www.dragonflydigital.co.za/blog), but sometimes a bit of old-school marketing is needed. In fact, our advice is to always approach your marketing from both perspectives to get the best results....
50 Great Ways to Boost Your Brand
January 20, 2015
There are many ways to create a strong brand, some are more effective than others. From creating a great logo to offering excellent customer service, they are all important in one way or another....
Lessons from Brand Redesigns of 2014
January 12, 2015
A brand redesign is not always as straightforward as it may seem. Usually designers will go through hundreds of potential changes, some vast and others minuscule....
Are You Failing Your Brand?
August 22, 2014
So, you’ve spent lots of time and money creating a wonderful and pretty brand for your company. But are you falling in line with what you created? Or are you constantly trying to reinvent it? We look at a few common mistakes that people make when managing their own brand.
How to Launch a New Product
August 3, 2014
Launching a new product can be a difficult task. Everyone would like their baby to go from 0 to massive in the first month, but having success takes a lot of planning and hard work.
Why Branding is the Most Critical Marketing Tool
May 31, 2014
Whether you are in the marketing game or not, it’s a certainty that you know what a logo and brand is. If you run a business, you may even have created your own brand....