The Complete Guide To Effective Instagram Ads
September 2, 2018The world of marketing demands constant innovation. This is especially true for advertising....
Category Archives: Digital Advertising
5 Easy Steps for Social Media Success
October 12, 2017In the digital age, your social media strategy can make or break your brand. In fact, it’s reported that customers will spend between 20-40% more on a brand when they engage with them over social media.
ICYMI: Storytelling for Business to Business Marketing
June 8, 2017Just in case you missed the annual Madex/Markex Expo, don’t worry, we’ve got you covered.
How to Market to Millennials on Social Media
May 23, 2017It’s no doubt that marketing has taken some major twists and turns since the advent of social media. In fact, if you are a company not doing digital, you’re most likely going to lose out on all the buying power that millennials have.
5 Reasons Why You Need to Use PPC in 2017
November 25, 2016Pay-per-click (PPC) advertising first emerged in the mid-1990s and has rapidly evolved into the essential digital advertising channel it is today. PPC advertising is commonly used to direct traffic to a website, by paying for each click the site receives....
Why You Need the 5 P’s of Marketing
November 2, 2016You have a brilliant idea for a business and have considered the ins and outs of your product/service. You are excited and motivated to make it a success....
The Influence of Language in Marketing
July 7, 2016Language is a powerful weapon, especially in the marketing industry. It has the power to convince consumers and drive sales or it can upset and turn away your customers.
Language in Marketing (INFOGRAPHIC)
July 6, 2016Language is a powerful tool, especially when it comes to marketing. Choose your words wisely to entice your audience.
Get More Customers [infographic]
January 5, 2016Getting new customers is a core facet of any business, and one of the main focuses of marketing. Here are some customer acquisition strategies to focus on in 2016.
How Digital Advertising is Changing the Advertising World
November 30, 2015Online advertising is fast overtaking all traditional methods of advertising. With 2016 set to be the first year that digital advertising overtakes TV ad spend, it’s important to take advantage of these methods as they become more important.
2016 Digital Advertising Trends [infographic]
November 14, 2015What’s going to happen in the world of digital advertising in 2016? If you look into our crystal ball, you’ll discover a few interesting trends.