In the digital age, your social media strategy can make or break your brand. In fact, it’s reported that customers will spend between 20-40% more on a brand when they engage with them over social media.
It’s no doubt that marketing has taken some major twists and turns since the advent of social media. In fact, if you are a company not doing digital, you’re most likely going to lose out on all the buying power that millennials have.
Pay-per-click (PPC) advertising first emerged in the mid-1990s and has rapidly evolved into the essential digital advertising channel it is today. PPCadvertising is commonly used to direct traffic to a website, by paying for each click the site receives....
Online advertising is fast overtaking all traditional methods of advertising. With 2016 set to be the first year that digital advertising overtakes TV ad spend, it’s important to take advantage of these methods as they become more important.