Category Archives: Digital Marketing

8 Social Media Marketing Myths, Busted

June 8, 2018

Social media marketing is probably one of the top strategies employed by businesses today. This is unsurprising considering you can promote your products, engage your audience and generate leads all from the palm of your hands....

View Article

3 Benefits of Using AI for Marketing

May 7, 2018

For years, marketers have had to keep up with changes in their industry. This isn’t stopping anytime soon and marketers who want to survive should get acquainted with the new kid on the block, Artificial Intelligence (AI)....

View Article

Can Marketers Survive Without Street Pole Ads?

March 16, 2018

According to a report by The Media Online, Outdoor Advertising giant AdReach finds themselves between a rock and a hard place. They might lose their advertising infrastructure....

View Article

How to Create a Killer Content Strategy

February 28, 2018

Content marketing is the holy grail of all marketing efforts. Whether you want to increase brand awareness, generate leads, build a social community or seal the deal with a sale; it all starts with a killer content strategy.

View Article

Segmenting Social Media for Marketing Success

February 23, 2018

With over 2 billion social media users worldwide, it’s important to ensure you’re delivering tailored content that speaks to the needs of the different generation segments you find online. Continue reading “Segmenting Social Media for Marketing Success” »

View Article

The Best Time to Post Online

February 9, 2018

Social media is the best place for businesses to be if they truly want to connect with their audience. In fact, it’s estimated 700 million people use Instagram monthly and that’s just one network! Continue reading “The Best Time to Post Online” »

View Article

9 Top Social Media Trends for 2018

December 22, 2017

A new year means plenty of opportunities to spruce up your brand in the best possible way. While no prediction can be 100% accurate, using data and trends from this year can certainly help you fine-tune your marketing decisions for 2018....

View Article

10 Marketing Tips for The Holiday Season

November 17, 2017

The festive season is the most wonderful time of the year – for marketers. It’s a great opportunity to engage with your consumers since they’re more likely to spend money now than any other time of the year....

View Article