One of the biggest trends of the current generation is that of big data. Equally, one of the biggest questions is how do you effectively present this to your audience? The answer is simply, infographics....
Every day, countless new products are launched with the promise of revolutionising a service or industry. Here’s why most of these ideas fail....
It’s no secret, these days people spend more time on mobile apps than they do watching TV. Are your marketing efforts optimised to reach consumers on mobile? Continue reading “32 Ways to Optimize Your Mobile-Marketing” »
Everything you ever needed to know about Facebook Insights in one handy infographic. Continue reading “The Essential Small Business Guide for Facebook Insights” »
A strong visual identity can have huge benefits for your bottom line. In fact, up to 90% of people’s first impression of your brand can be attributed to colour alone....
It’s reported that businesses spent over U.S. $ 65 Billion on SEO in the last two years....
You’ve heard the saying ‘new year, new you’ but don’t have your sights set on any changes for your business quite yet? Well, the ever-changing world of marketing needs you to be ahead of the game if you really want to present the best side of your brand.
As the year ends, we review what worked and wowed in the world of marketing. If you’ve been following our blog, we hope you enjoyed our updates on the latest marketing tips and tricks.
Did you know, just over 70% of your customers will spend more on a product if they love your brand? In addition, people typically spend about 33% of their disposable income on products and services from their favourite brands each month.
Marketing automation is a great way to boost your customer engagement by up to 68%. Automation helps you easily streamline and measure tasks for efficiency so you can see where you should be focusing your efforts so you can grow your revenue.
Just in case you missed the annual Madex/Markex Expo, don’t worry, we’ve got you covered.
It’s no doubt that marketing has taken some major twists and turns since the advent of social media. In fact, if you are a company not doing digital, you’re most likely going to lose out on all the buying power that millennials have.
Every year you hear about a hundred ways to improve your marketing strategy and increase leads, sales, likes or even gain more conversions. While the same strategy could see your brand succeed year in and year out a couple of years back, that’s simply not going to cut it in 2017.
You have a brilliant idea for a business and have considered the ins and outs of your product/service. You are excited and motivated to make it a success....
Language is a powerful weapon, especially in the marketing industry. It has the power to convince consumers and drive sales or it can upset and turn away your customers.