Category Archives: Miscellaneous
Marketing Wrap-up 2017
November 28, 2017As the year ends, we review what worked and wowed in the world of marketing. If you’ve been following our blog, we hope you enjoyed our updates on the latest marketing tips and tricks.
Make Your Social Media Strategy Better with These Easy Steps
September 8, 2017So, you’ve got a social media strategy but you’re not sure how well your campaign is doing. Luckily, you’re not alone in your wondering- at least 60% of businesses struggle to measure their ROI from their social media marketing.
5 Common Marketing Mistakes and How to Avoid Them
August 28, 2017An unfortunate truth of the marketing industry is that mistakes are bound to happen regardless of how much planning you put into your strategy. While mistakes are inevitable, there are some effortless ways to ensure that if you happen to run into these issues, you can quickly bounce back or avoid them altogether.
Mobile Apps for Small Business
July 21, 2017Mobile apps aren’t just reserved for big brands and huge corporates. They are an integral part of any mobile marketing strategy, which is vital for small businesses to grow....
The Importance of Colour Used in Your Brand
March 6, 2017“Colours are the mother tongue of the subconscious.” – Carl Jung
5 Ways To Revive Your Social Media
September 28, 2016So you have a Facebook page and a Twitter account, you’re on LinkedIn… but you have no idea what you are doing and all your social media efforts have failed. Don’t worry, you’re not alone....
DFM’s Top 5 Graphic Design Trends of 2016 [INFOGRAPHIC]
July 25, 2016Trends will always come and go. Some will stick around longer while others may just be a flash in the pan....
Top 5 Tips for Rebranding Your Company
June 14, 2016Thinking about rebranding your company soon? It’s important to plan effectively for your rebranding and to understand how it will impact on your business.
14 Ways to Become Likeable
May 1, 2015We’re going to veer for a moment from our usual types of posts and show you something a little more motivational. It’s not really useful for marketing, but it’s interesting – and perhaps you need it! This little infographic shows research performed by the Business Insider to identify the characteristics that likeable people have....
5 People that Were Inadvertently Brilliant at Marketing
November 17, 2014Some people inherently understand marketing without ever studying it or even trying to do it. These people often become pioneers in their industries because they are simply brilliant and getting their business known – sometimes they even become idols....
Manage Your Brand Effectively
November 8, 2014Over the years, we have worked with a variety of companies – some small ones, and many large. We have worked with other marketing and advertising agencies, and we have kept a keen eye on the work that is produced by the industry....
5 Simple Steps to Improve Your Marketing
October 17, 2014Marketing a small business isn’t always an easy task, and it’s often left to the owners to implement what they think is best to gain customers. This can often lead to wasted money and failed campaigns, but mostly it ends with okay results....
Use A/B Testing to Improve Your Marketing
August 3, 2014A/B testing is something that began with websites a number of years ago. It started as a way to find potential issues and weed out bad web design easily....
Market Research – How to Ensure that Your Marketing is Effective
One of the biggest mistakes that a small business owner can make is not understanding the market for their business. Entrepreneurs tend to assume that they know who their customers are and what they want, and thus skip over the actual facts.