Category Archives: Online Marketing

3 Benefits of Using AI for Marketing

May 7, 2018

For years, marketers have had to keep up with changes in their industry. This isn’t stopping anytime soon and marketers who want to survive should get acquainted with the new kid on the block, Artificial Intelligence (AI)....

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5 Reasons Why You Need to Use PPC in 2017

November 25, 2016

Pay-per-click (PPC) advertising first emerged in the mid-1990s and has rapidly evolved into the essential digital advertising channel it is today. PPC advertising is commonly used to direct traffic to a website, by paying for each click the site receives....

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10 Tips for Effective Visual Communication

In a world where pictures now speak more than a thousand words, visual communication is your best bet to capture the attention on your audience. However, the digital world is saturated with imagery and other multimedia forms of communication....

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Online Marketing Resolutions for 2015 (ish)

December 24, 2014

Although the infographic is for 2014, all of the points in it are still relevant to digital marketing in 2015, if not more so than in 2014. Looking back on the year, the five main points proved to be very true and are expected to play a more important role in 2015.

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