For years, marketers have had to keep up with changes in their industry. This isn’t stopping anytime soon and marketers who want to survive should get acquainted with the new kid on the block, Artificial Intelligence (AI)....
It’s reported that in the next three years, the world will spend over U.S. $ 1 Trillion reinventing the web to make it mobile-first....
Pay-per-click (PPC) advertising first emerged in the mid-1990s and has rapidly evolved into the essential digital advertising channel it is today. PPC advertising is commonly used to direct traffic to a website, by paying for each click the site receives....
Your SEO in 2015 boosted your brand to new heights, but now it’s taken a dip. You’re sticking to the same strategy and putting in the same amount of work- but the results have taken a dive....
In a world where pictures now speak more than a thousand words, visual communication is your best bet to capture the attention on your audience. However, the digital world is saturated with imagery and other multimedia forms of communication....
By the time your customer reaches your landing page, they’re already interested. Don’t scare them away with a poorly designed landing page that’s difficult to use.
Online advertising is fast overtaking all traditional methods of advertising. With 2016 set to be the first year that digital advertising overtakes TV ad spend, it’s important to take advantage of these methods as they become more important.
What’s going to happen in the world of digital advertising in 2016? If you look into our crystal ball, you’ll discover a few interesting trends.
It’s a term often heard in the marketing world – inbound marketing. But what is it and what does it mean for you?
The internet, websites, smartphones and social media have massively changed the way that humans consume information. It also means that there is an enormous difference between the way we used to interact with brands a few years ago and now....
We often find that South African companies tend to be a little slow on the uptake when it comes to new marketing trends. One of the major trends that’s lacking in SA is the use of digital marketing, which has only recently become a consideration for most companies....
Video marketing is becoming more important as the world shifts to the digital. Where video production used to result in TV ads, it now goes to social media and YouTube campaigns....
Here at Dragonfly Marketing, many an hour is spent sifting through cat photos and memes trying to find great marketing tools and info. Sometimes we even find something! Here’s a great slideshow from an LA based marketing consultant describing digital marketing.
Although the infographic is for 2014, all of the points in it are still relevant to digital marketing in 2015, if not more so than in 2014. Looking back on the year, the five main points proved to be very true and are expected to play a more important role in 2015.
You really really really want to create great content for your website/blog/social media, but you’ve got writer’s block and no idea what to do? Here’s a few tips on how to come up with something great…