Although choosing between a serif or sans-serif font might not seem like a big deal, each of these portray very different characteristics.
For example, did you know that sans-serif fonts are mostly used in modern designs? Brands using these fonts often want to seem stylish and contemporary which makes sense since this typography is associated with minimalist designs.
Find out what other typography choices could mean for your brand in this awesome infographic. Use it to help you align one of the most important visual aspects of your brand identity to your marketing goals.