Choosing colours for your logo is not simply an aesthetic choice. It’s important to consider the meaning behind the colours and how you’d like your brand to be portrayed. Think about your desired audience- choosing a rainbow of colours and a playful font definitely won’t work for a bank, but will be perfect for a kid’s toy store. You need to consider the psychological responses that each colour will illicit in your audience and use that to your advantage.
Use the below infographic to pick out the perfect colours for your new logo.