Content Marketing in 2017 [infographic]

April 24, 2017

While content marketing is not a new idea, 2016 saw it becoming mainstream and starting to hit its stride as a marketing approach. Despite this growth, very few people seem to understand it.

So what’s content marketing all about and how is it important to your marketing in 2017? Well, it’s a broad grouping of methods that includes social media management, blogging, SEO and email marketing. And the biggest issue that companies face when trying to implement content marketing was their own lack of staff and budget. Despite these issues, it’s clear that companies are finding it more and more valuable, and it’s likely to start taking larger portions of marketing spend in the coming years.

Find out more about our content marketing solutions.