Lessons from Brand Redesigns of 2014

January 12, 2015

A brand redesign is not always as straightforward as it may seem. Usually designers will go through hundreds of potential changes, some vast and others minuscule. Every minor colour change, font choice and speck is pondered over, researched, and redone. After hours and hours of thinking and back-and-forthing, the outcome isn’t always right. Last year, as every year, a number of major brands redesigned themselves. Here’s a look at the good and bad.