Marketing Wrap-up 2017

November 28, 2017

As the year ends, we review what worked and wowed in the world of marketing. If you’ve been following our blog, we hope you enjoyed our updates on the latest marketing tips and tricks.

In case you missed anything, we’ve rounded up this year’s top trends for you to review right here. Read on to find out what made the world of marketing and branding in 2017.

In 2017, we saw many businesses increase their social media presence and marketing tactics, rightly so. 2017 was the year to kick your digital marketing strategy into high-gear.

Below you’ll find some of the forces driving this decision:

1. Personalised Experience

2017 brought about personalised experiences. Brands and businesses that managed to talk to their consumers on a person-to-person level instead of a brand-to-person level likely reaped the rewards of their efforts. In addition, 2017 saw more brands employing influencer marketing and interactive, personalised content to increase engagement.

2. Better and More Video

Brands that included video in their marketing strategies won 2017. In fact, about 70% of marketers found their video marketing tactics successful.

In addition, the rising use of live-streaming gave businesses an opportunity to show a different side of their brand.

3. Right-Time Marketing Instead of Real-Time Marketing

Businesses that answered the question, “when are my consumers online?”, managed to leverage their digital marketing tactics through responsive marketing and well-timed social media tactics.

4. Emphasis on Analytics

Data-driven marketing became highly popular in 2017. Businesses that used analytics to fine tune their social media and marketing strategies successfully connected with their consumers. This was based off data that told them what their consumers were doing when and delivering content they want to see, first.

5. Mobile First

Since 8 out of 10 internet users use a smartphone to access the internet, more than half of all web traffic comes from mobile and about 70% of all digital media time is spent on mobile, it’s no surprise that 2017 was a year of mobile-first marketing.


Businesses that optimised their content and websites for mobile managed to successfully connect with their audiences where they spend most of their time anyway.

If you used one or all of these tactics in your marketing strategy this year, give yourself a pat on the back. If you missed these trends, fear not. We’ve already lined up the most important marketing trends for 2018 so you don’t get left behind.