Segmenting Social Media for Marketing Success

February 23, 2018

With over 2 billion social media users worldwide, it’s important to ensure you’re delivering tailored content that speaks to the needs of the different generation segments you find online.

In the last year alone, social media advertising spend is reported to have exceeded US $ 35 billion. So how can you best appeal to Baby Boomers, Gen X, Millennials and Gen Z’s through all this noise? The secret lies in the stats.

For example, did you know in the 2014, over 25% of people aged 13 – 17 left Facebook for a different platform?

Fine tune your social media marketing strategy by examining the data in the infographic below. It’ll help you discover the best way to talk to people (no matter their age) online.Marketing to Generations Infographic