Tag Archives: advertising

6 Video Marketing Trends That Could be Game Changers [infographic]

August 28, 2016

As it becomes more and more apparent that 2016 is the year of the video – with Facebook making a huge push towards video content, Snapchat growing at an astronomical rate, and Instagram introducing video-sharing features – the future of video is an interesting one. How does it affect your marketing and where should you be using video?

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10 Tips for Effective Visual Communication

May 30, 2016

In a world where pictures now speak more than a thousand words, visual communication is your best bet to capture the attention on your audience. However, the digital world is saturated with imagery and other multimedia forms of communication....

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The Psychology of Colour in Marketing

April 28, 2016

We all know colour has a powerful impact on human psychology, especially when it comes to people’s behaviour and decision-making. As many as 93% of buyers are focused on a product’s visual appearance, while 83% base their purchase primarily on colour.

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Wow. How Advertising Makes Us Buy Things [infographic]

August 22, 2015

Did you think you were immune to advertising? As it turns out, if you’re a human with a beating hear, you are influenced by advertising.The most interesting part of this infographic is the fact that more advertising plays on our negative emotions than positive ones. Does that mean we’re more controlled by negativity?

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5 Great Non-Digital Marketing Techniques

February 7, 2015

We write lots of articles about digital marketing and how great it is (see www.dragonflydigital.co.za/blog), but sometimes a bit of old-school marketing is needed. In fact, our advice is to always approach your marketing from both perspectives to get the best results....

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