
Marketing 101: Do’s & Don’ts
May 31, 2018Inbound, automation, social, video, SEM. There are so many marketing channels it’s easy to get lost in all the mess....
Inbound, automation, social, video, SEM. There are so many marketing channels it’s easy to get lost in all the mess....
Influencer marketing has been a fast-rising marketing tactic over the last few years. Here’s how to get the most from your campaigns....
So many social media platforms available, so little time. Here’s a guide to put your best foot forward if you’re a business using any of the most popular online platforms....
It’s reported that in the next three years, the world will spend over U.S. $ 1 Trillion reinventing the web to make it mobile-first....
Your font choice is an integral part of your brand strategy. It has a large impact on how your overall brand identity will be perceived.
Content marketing is the holy grail of all marketing efforts. Whether you want to increase brand awareness, generate leads, build a social community or seal the deal with a sale; it all starts with a killer content strategy.
Your brand is your calling card to the world. Your choice of images, typography, colours and layout all affect how this is received by your potential customers and fans on social media.
Living in the digital age means you’ve probably spent a lot of time using social media to boost your brand. In 2018, continue focusing your efforts on your most effective social media channels but add these fresh tips to make your brand stand out in all the noise.
A new year means plenty of opportunities to spruce up your brand in the best possible way. While no prediction can be 100% accurate, using data and trends from this year can certainly help you fine-tune your marketing decisions for 2018....
The festive season is the most wonderful time of the year – for marketers. It’s a great opportunity to engage with your consumers since they’re more likely to spend money now than any other time of the year....
Choosing colours for your logo is not simply an aesthetic choice. It’s important to consider the meaning behind the colours and how you’d like your brand to be portrayed....
A great logo is more than just an image placed on paper (or business cards, your email signature or the web). A great logo is essentially your first call to action....
“Colours are the mother tongue of the subconscious.” – Carl Jung
You have a brilliant idea for a business and have considered the ins and outs of your product/service. You are excited and motivated to make it a success....
There’s a lot of articles written, discussions had and infographics made about the powerful influence of colour in defining a brand. But does it actually matter?