Marketing 101: Do’s & Don’ts
May 31, 2018Inbound, automation, social, video, SEM. There are so many marketing channels it’s easy to get lost in all the mess....
Tag Archives: branding
Get The Most From Your Influencer Campaigns
May 18, 2018Influencer marketing has been a fast-rising marketing tactic over the last few years. Here’s how to get the most from your campaigns....
Social Media Etiquette for Businesses
May 11, 2018So many social media platforms available, so little time. Here’s a guide to put your best foot forward if you’re a business using any of the most popular online platforms....
5 Ways Mobile has Changed the Customer Experience
March 29, 2018It’s reported that in the next three years, the world will spend over U.S. $ 1 Trillion reinventing the web to make it mobile-first....
How to Choose the Right Font for Your Brand
March 23, 2018Your font choice is an integral part of your brand strategy. It has a large impact on how your overall brand identity will be perceived.
How to Create a Killer Content Strategy
February 28, 2018Content marketing is the holy grail of all marketing efforts. Whether you want to increase brand awareness, generate leads, build a social community or seal the deal with a sale; it all starts with a killer content strategy.
4 Graphic Design Tips to Make Your Brand POP!
January 31, 2018Your brand is your calling card to the world. Your choice of images, typography, colours and layout all affect how this is received by your potential customers and fans on social media.
5 New Ways To Use Social Media in 2018
December 29, 2017Living in the digital age means you’ve probably spent a lot of time using social media to boost your brand. In 2018, continue focusing your efforts on your most effective social media channels but add these fresh tips to make your brand stand out in all the noise.
9 Top Social Media Trends for 2018
December 22, 2017A new year means plenty of opportunities to spruce up your brand in the best possible way. While no prediction can be 100% accurate, using data and trends from this year can certainly help you fine-tune your marketing decisions for 2018....
10 Marketing Tips for The Holiday Season
November 17, 2017The festive season is the most wonderful time of the year – for marketers. It’s a great opportunity to engage with your consumers since they’re more likely to spend money now than any other time of the year....
Choosing the Best Colours for Your Logo
July 7, 2017Choosing colours for your logo is not simply an aesthetic choice. It’s important to consider the meaning behind the colours and how you’d like your brand to be portrayed....
What Makes a Great Logo?
June 23, 2017A great logo is more than just an image placed on paper (or business cards, your email signature or the web). A great logo is essentially your first call to action....
The Importance of Colour Used in Your Brand
March 6, 2017“Colours are the mother tongue of the subconscious.” – Carl Jung
Why You Need the 5 P’s of Marketing
November 2, 2016You have a brilliant idea for a business and have considered the ins and outs of your product/service. You are excited and motivated to make it a success....
Does Colour Matter in Branding?
October 29, 2016There’s a lot of articles written, discussions had and infographics made about the powerful influence of colour in defining a brand. But does it actually matter?