One of the biggest trends of the current generation is that of big data. Equally, one of the biggest questions is how do you effectively present this to your audience? The answer is simply, infographics....
Every day, countless new products are launched with the promise of revolutionising a service or industry. Here’s why most of these ideas fail....
It’s no secret, these days people spend more time on mobile apps than they do watching TV. Are your marketing efforts optimised to reach consumers on mobile? Continue reading “32 Ways to Optimize Your Mobile-Marketing” »
Content marketing can be a great source for leads, however many marketers struggle with creating strategic and balanced content that keeps their prospects coming back for more. Continue reading “15 Content Marketing Challenges, Solved” »
Inbound, automation, social, video, SEM. There are so many marketing channels it’s easy to get lost in all the mess....
Content marketing is one part of the SEO puzzle. A very important part in fact, since over 50% of all traffic comes from organic search....
Content marketing is the holy grail of all marketing efforts. Whether you want to increase brand awareness, generate leads, build a social community or seal the deal with a sale; it all starts with a killer content strategy.
Social media is the best place for businesses to be if they truly want to connect with their audience. In fact, it’s estimated 700 million people use Instagram monthly and that’s just one network! Continue reading “The Best Time to Post Online” »
A killer marketing strategy is nothing if you aren’t measuring your results. Unfortunately, many marketers forget the importance of analytics in tracking the effectiveness of their campaigns....
Great content will always be a top priority for marketers looking to drive traffic to their websites and get valuable social shares on the world wide web. Continue reading “13 Ways to Get More Social Shares” »
You’ve heard the saying ‘new year, new you’ but don’t have your sights set on any changes for your business quite yet? Well, the ever-changing world of marketing needs you to be ahead of the game if you really want to present the best side of your brand.
The festive season is the most wonderful time of the year – for marketers. It’s a great opportunity to engage with your consumers since they’re more likely to spend money now than any other time of the year....
If you’re in the business of marketing (or in business in general), you should be aware of the power of a well-built website. A great website can function as an always-on portal to your services or a 24-hour advertisement if it’s built the right way....
While content marketing is not a new idea, 2016 saw it becoming mainstream and starting to hit its stride as a marketing approach. Despite this growth, very few people seem to understand it.
Although the infographic is for 2014, all of the points in it are still relevant to digital marketing in 2015, if not more so than in 2014. Looking back on the year, the five main points proved to be very true and are expected to play a more important role in 2015.