Tag Archives: digital marketing
How To Successfully Launch a New Product
June 28, 2018Every day, countless new products are launched with the promise of revolutionising a service or industry. Here’s why most of these ideas fail....
8 Social Media Marketing Myths, Busted
June 8, 2018Social media marketing is probably one of the top strategies employed by businesses today. This is unsurprising considering you can promote your products, engage your audience and generate leads all from the palm of your hands....
Get The Most From Your Influencer Campaigns
May 18, 2018Influencer marketing has been a fast-rising marketing tactic over the last few years. Here’s how to get the most from your campaigns....
Social Media Etiquette for Businesses
May 11, 2018So many social media platforms available, so little time. Here’s a guide to put your best foot forward if you’re a business using any of the most popular online platforms....
3 Benefits of Using AI for Marketing
May 7, 2018For years, marketers have had to keep up with changes in their industry. This isn’t stopping anytime soon and marketers who want to survive should get acquainted with the new kid on the block, Artificial Intelligence (AI)....
9 Reasons Your Business Needs Video
April 20, 2018We’re living in the age of information overload. Businesses that manage to grow their revenue know the best way to cut through this noise, is through video....
How to Choose the Right Font for Your Brand
March 23, 2018Your font choice is an integral part of your brand strategy. It has a large impact on how your overall brand identity will be perceived.
Can Marketers Survive Without Street Pole Ads?
March 16, 2018According to a report by The Media Online, Outdoor Advertising giant AdReach finds themselves between a rock and a hard place. They might lose their advertising infrastructure....
3 Tips for a Customer-winning Visual Identity
A strong visual identity can have huge benefits for your bottom line. In fact, up to 90% of people’s first impression of your brand can be attributed to colour alone....
8 Reasons SEO is a Long-term Game
March 9, 2018It’s reported that businesses spent over U.S. $ 65 Billion on SEO in the last two years....
Content Marketing for SEO
March 2, 2018Content marketing is one part of the SEO puzzle. A very important part in fact, since over 50% of all traffic comes from organic search....
How to Create a Killer Content Strategy
February 28, 2018Content marketing is the holy grail of all marketing efforts. Whether you want to increase brand awareness, generate leads, build a social community or seal the deal with a sale; it all starts with a killer content strategy.
Segmenting Social Media for Marketing Success
February 23, 2018With over 2 billion social media users worldwide, it’s important to ensure you’re delivering tailored content that speaks to the needs of the different generation segments you find online. Continue reading “Segmenting Social Media for Marketing Success” »
17 LinkedIn Trends for Marketers
February 16, 2018LinkedIn might just be the most underrated social media network. Don’t be fooled, there are 17 trends you should know if you want to stay ahead of your competition....