How to Choose the Right Font for Your Brand March 23, 2018
Your font choice is an integral part of your
brand strategy. It has a large impact on how your overall brand identity will be perceived.
3 Tips for a Customer-winning Visual Identity March 16, 2018
A strong visual identity can have huge benefits for your bottom line. In fact, up to 90% of people’s first impression of your
brand can be attributed to colour alone....
4 Graphic Design Tips to Make Your Brand POP! January 31, 2018
brand is your calling card to the world. Your choice of images, typography, colours and layout all affect how this is received by your potential customers and fans on social media.
This entry was posted in
Branding, Graphic Design, Infographic and tagged brand management, branding, colour, corporate identity, digital marketing, graphic design, marketing, rebrands, typography, visual communication, website on . January 31, 2018
6 Essential Design Tips for Exceptional Emails November 10, 2017
The saying goes you eat with your eyes first. We’re sure anyone that’s ever been salivating for a big juicy burger but received a bowl of kale instead, would be sadly disappointed....
5 Graphic Design Trends Taking Over in 2016 July 25, 2016
design come and go. Some flash by quickly while other stick around for a few years....
Top 5 Tips for Rebranding Your Company June 14, 2016
Thinking about re
branding your company soon? It’s important to plan effectively for your re branding and to understand how it will impact on your business.
5 Things to Consider When Rebranding your Company June 7, 2016
We’ve seen many big companies re
brand over the years and the most recent one that has become a hot topic of conversation the world over is Instagram.
10 Tips for Effective Visual Communication May 30, 2016
In a world where pictures now speak more than a thousand words, visual communication is your best bet to capture the attention on your audience. However, the digital world is saturated with imagery and other multimedia forms of communication....
Interesting Logos with Hidden Messages April 28, 2016
Have you ever noticed the hidden arrow in the FedEx logo? Or the arrow pointing from A to Z in Amazon’s logo? No? Take a closer look.
The Psychology of Colour in Marketing
We all know colour has a powerful impact on human psychology, especially when it comes to people’s behaviour and decision-making. As many as 93% of buyers are focused on a product’s visual appearance, while 83% base their purchase primarily on colour.
This entry was posted in
Advertising, Branding, Graphic Design, Marketing Colours and tagged advertising, branding, design trends, graphic design, infographic, marketing, tips on . April 28, 2016
9 Important Graphic Design Trends in 2015 July 5, 2015
As with all
marketing and advertising, it’s important to keep up to date with trends in graphic design so your branding doesn’t become old fashioned. These trends are on the increase this year and likely to continue for a while to come.
Lessons from Brand Redesigns of 2014 January 12, 2015
brand redesign is not always as straightforward as it may seem. Usually designers will go through hundreds of potential changes, some vast and others minuscule....
7 Stupid Logo Design Mistakes July 6, 2014
Professional companies should look professional. The first thing that potential customers see of your company is the logo, and if it’s poorly designed, they’ll have a bad first impression....
10 Greatest Album Covers Ever July 1, 2014
Graphic design extends well beyond the corporate and
advertising worlds. With strong roots in art, sometimes it straddles both worlds and in doing so becomes iconic....