One of the biggest trends of the current generation is that of big data. Equally, one of the biggest questions is how do you effectively present this to your audience? The answer is simply, infographics....
Your font choice is an integral part of your brand strategy. It has a large impact on how your overall brand identity will be perceived.
A strong visual identity can have huge benefits for your bottom line. In fact, up to 90% of people’s first impression of your brand can be attributed to colour alone....
Your brand is your calling card to the world. Your choice of images, typography, colours and layout all affect how this is received by your potential customers and fans on social media.
The saying goes you eat with your eyes first. We’re sure anyone that’s ever been salivating for a big juicy burger but received a bowl of kale instead, would be sadly disappointed....
Trends in design come and go. Some flash by quickly while other stick around for a few years....
Thinking about rebranding your company soon? It’s important to plan effectively for your rebranding and to understand how it will impact on your business.
We’ve seen many big companies rebrand over the years and the most recent one that has become a hot topic of conversation the world over is Instagram.
In a world where pictures now speak more than a thousand words, visual communication is your best bet to capture the attention on your audience. However, the digital world is saturated with imagery and other multimedia forms of communication....
Have you ever noticed the hidden arrow in the FedEx logo? Or the arrow pointing from A to Z in Amazon’s logo? No? Take a closer look.
We all know colour has a powerful impact on human psychology, especially when it comes to people’s behaviour and decision-making. As many as 93% of buyers are focused on a product’s visual appearance, while 83% base their purchase primarily on colour.
As with all marketing and advertising, it’s important to keep up to date with trends in graphic design so your branding doesn’t become old fashioned. These trends are on the increase this year and likely to continue for a while to come.
A brand redesign is not always as straightforward as it may seem. Usually designers will go through hundreds of potential changes, some vast and others minuscule....
Professional companies should look professional. The first thing that potential customers see of your company is the logo, and if it’s poorly designed, they’ll have a bad first impression....
Graphic design extends well beyond the corporate and advertising worlds. With strong roots in art, sometimes it straddles both worlds and in doing so becomes iconic....