Tag Archives: online marketing

Can Marketers Survive Without Street Pole Ads?

March 16, 2018

According to a report by The Media Online, Outdoor Advertising giant AdReach finds themselves between a rock and a hard place. They might lose their advertising infrastructure....

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Segmenting Social Media for Marketing Success

February 23, 2018

With over 2 billion social media users worldwide, it’s important to ensure you’re delivering tailored content that speaks to the needs of the different generation segments you find online. Continue reading “Segmenting Social Media for Marketing Success” »

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5 Top Tips for a Great Email Campaign

May 3, 2017

Any good marketer knows that connecting to your audience is essential in keeping up good business. Thanks to technology, we no longer need to rely on the post office to get this done, we simply send an email and voila! We instantly connect to different people in our target audience.

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5 Reasons Why You Need to Use PPC in 2017

November 25, 2016

Pay-per-click (PPC) advertising first emerged in the mid-1990s and has rapidly evolved into the essential digital advertising channel it is today. PPC advertising is commonly used to direct traffic to a website, by paying for each click the site receives....

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10 Tips for Effective Visual Communication

In a world where pictures now speak more than a thousand words, visual communication is your best bet to capture the attention on your audience. However, the digital world is saturated with imagery and other multimedia forms of communication....

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