One of the biggest trends of the current generation is that of big data. Equally, one of the biggest questions is how do you effectively present this to your audience? The answer is simply, infographics.
If you’ve ever browsed our blog section, you’ll know that here at DFM, we love infographics. That’s because they’re a great way to visualise and interpret data quickly and clearly, as well as an excellent marketing tool.
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Whether you’re showcasing your company’s earnings to potential investors, communicating the benefits of a product or simply trying to present information in an engaging way, infographics have been and remain an incredibly effective way to do this.
Below, we’ve outlined some great benefits and uses of infographics that you can implement in your marketing strategy. Check them out and start visualising your best business insights, today.
1. Easy Way to Present Data
The most obvious use of infographics is to present data. In fact, it’s a great way to illustrate significant data for your company, a product or service that would otherwise become lost in a presentation or document.
Infographics help simplify complicated concepts which makes them a great educational tool. If you have an abstract concept that you’re trying to showcase or sell, infographics are a great way to explain how something works.
Ensure your infographics are unique, simple and creative if you want to make the most of this resource. Don’t go overboard with your text and use striking images that complement the information you’re presenting.
2. Competitor Comparisons
Infographics can help organise similarities and differences. What better way to show why you’re a better service provider than your competitor than with eye-catching visuals?
Consider this, if you have a new or rebranded product an infographic can be a great way to show your audience the benefits. You could easily illustrate what was and now is. Additionally, facts are often not so attractive in lists, but adding graphics and just the right amount of text in an infographic can bring these numbers and data to life.
3. Showcase Expertise
Infographics are a great way to showcase big data in a meaningful and visually interesting way. If you’re taking the time to do your research, chances are your audience will thank you for it.
The research required to produce a unique, high-quality infographic is a great way to demonstrate your expertise on a subject. People are often on the lookout for well-presented data. If your infographic is a visual masterpiece in addition to being helpful, that’s easily shareable content that can help build your brand’s reputation.
4. Great for SEO & Sharing
As mentioned above, great visuals are much more ‘share-worthy’ than text. Most audiences love engaging with graphics and a well-crafted infographic will give yours a reason to click, like and share.
Google also has a thing for great visuals. Images tend to rank higher and if you have a lot of graphics being shared from your website, this is great for your SEO.
Additionally, if you include an embed link, people that have shared or find your infographic online can easily link back to your website. This is a great opportunity to draw new traffic and audiences from all over the internet since readers from other sites will be linked back to your original post.
5. Connect, Track, Analyse
Infographics, like other marketing efforts, can be targeted to a specific audience. This is key in today’s world of marketing since many are competing against short attention spans and information overload. Whatever your brand decides to show to consumers should be informational, engaging and ultimately help build a relationship with your potential customer.
Not only can infographics help with this, but they’re also highly trackable so you can analyse what is and isn’t working for your business.
Monitor the traffic on your website and shares on your infographics to find out if your visuals are effective or not. Tweak your infographics accordingly and adjust your strategy to make sure you’re giving your readers more of the content they love.
While some may think infographics are best reserved for statisticians, using them carefully within your marketing efforts can be very effective. Keep the content on these visuals unique, track their progress over time and ensure you include great insights your audience can’t find anywhere else to make the most of this marketing tool.